As much as we love to create beautiful products, We have started to notice a shift towards simpler websites.
Awwwards – a website which showcases amazing websites from around the world used to be full of fantastic interactive websites with lots of images and colours. In recent times this has changed to sites with bold fonts and much less colour, instead of images, designers are starting to use lots of icons and small graphics. Sites which feature images will often feature them much less frequently and its common to see images as backgrounds rather then elements.
There are some real advantages to having a simplistic design
- Load times are increased- Less multimedia content on a page means that your overall site will have a smaller footprint, this makes it quicker to load. Most people in the uk have fast broadband now but speeding your site up will certainly boost your user experience. Its worth mentioning that most mobiles will load pages a lot slower – due to processing power and the signal they have- a simple site will be useful for mobiles!
- Better navigation- The new simplistic design trends have been littered with “call to action” buttons (buttons which allow you to jump between pages). I am a big advocate of these buttons as they allow prospects to find the information they are looking for within a short space of time. If people find your site difficult to navigate they will inevitably get bored and leave.
- Less custom style allows you to get a more consistent feel between pages. This helps your user experience as visitors can quickly learn how to navigate your site. This can also be beneficial when implementing your styling for other things such as company presentations or business cards.
- At the moment, simplistic design is the height of fashion, if you are in an industry that would appreciate this then It might make your business also seem cutting edge.
Given the above reasons, its clear to see why this trend is emerging, its also important to note that without the correct fonts and colours, simplistic design can do more harm then good.