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Going “Back to Basics”

Posted August 24, 2017

As much as we love to create beautiful products, We have started to notice a shift towards simpler websites.

Awwwards – a website which showcases amazing websites from around the world used to be full of fantastic interactive websites with lots of images and colours. In recent times this has changed to sites with bold fonts and much less colour, instead of images, designers are starting to use lots of icons and small graphics. Sites which feature images will often feature them much less frequently and its common to see images as backgrounds rather then elements.

There are some real advantages to having a simplistic design

Given the above reasons, its clear to see why this trend is emerging, its also important to note that without the correct fonts and colours, simplistic design can do more harm then good.